INVESTBANK’s social responsibility philosophy lies in the creation of a snowball effect that enables it to build and develop sustainable initiatives, through which the impact of social and environmental development can be doubled. INVESTBANK hand picks its social responsibility initiatives in order to ensure they are in harmony with its vision and the interests of its stakeholders to achieve common goals. Based on such reasoning, its core focus is on two main pillars; supporting the environment and decreasing poverty pockets. In 2011, it focused on developing two long term partners and key initiatives. Its first initiative was based on positively affecting the environment, improving the skill sets and living standards of our local farmers. Partnering with the RSCN has allowed it to grow and sustain the local farmers of Ajloun by taking the lead in supporting organic farming. Within one year, a group of organic farmers were ready to showcase their products to the Amman marketplace.
INVESTBANK and RSCN created the Al Shams Farmers’ Market, scheduled to display all organic and under conversion products to the public every Friday in Jabal Amman. The market carries fresh produce as well as naturally grown packaged items such as: olive oil, dry beans, herbs, honey and jams.
INVESTBANK’s second initiative was based on supporting the environment by adopting and rehabilitating a forest in order to ensure its future sustainability. It partnered with Al Shajarah Association and took a section of the Beireen Forest where they fenced it and increased its plantation in 2011. To encourage the community to support its endeavor it extended a socio-economic project to an all-women organization ‘Al Beyraq Women of Jubba Charity Association’. This initiative involves honey making through the natural wild flowers around the Forest area. Bee cells were purchased and cared for in 2012 and by 2013 the local women extracted and packaged the honey for those who delicately enjoy the fine taste of pure honey, Forest Honey. INVESTBANK enjoys making an impact and seeing the difference made across all stakeholders. It plans to continue its heart-filled projects and grow them. Important initiatives in which it believes are fundamental in supporting involve the underprivileged youth, education, health, as well as arts and culture. Partners include the King Hussein Cancer Foundation, Al Aman Fund and the National Gallery of Fine Arts.
INVESTBANK: Supporting Local Communities
Based on the vision of its founders, INVESTBANK has dedicated channels that reach out to surrounding communities, providing them with services. Through its social responsibility efforts, the bank has focused on creating unique and effective initiatives that build the capacities of individuals and their environment and communities to achieve greater success, prosperity, and foster the spirit of loyalty and responsibility towards the larger community.